Upwork CTI

Case Study

My role

Logo Designer

Overview

My client, an employee of Upwork, needed me to re-create a logo for the cyber security sub division of Upwork.

Challenges

Designing a new logo for such a large company was certainly a daunting task. My objective was to create a new fundamental piece of their visual identity, that blended well with the rest of their brand.

Solution

Through working closely with my client, we were able to go through several rounds of logo sketches, drafts, and polished artworks until I was able to create a logo that not only was coherent to the Upwork brand guidelines, but also suited the purpose of being the statement piece of their cyber security division.

Year

2024