luxe
Case Study
My role
Brand design, Advertising design, Packaging design
Overview
LUXE is a minimalist, luxury cosmetics brand combing sophisticated values with modern aesthetics. As the lead designer on this project, I lead the way in developing a brand image that accurately represented the vision of LUXE.
Challenges
Designing a brand image for a company that values a minimal, sophisticated aesthetic while also pertaining to a healthy lifestyle became a puzzle for me to solve during this project.
Solution
During the development of the advertising of LUXE, I developed Images that encapsulated the fusion between natural, and minimalist aesthetics. This work conveyed their brand identity to the target audience of consumers looking for a simple, organic cosmetics solution.
Year
2023
